Newton, MA– November 11, 2020
Paytronix Systems, Inc. announced Paytronix Subscriptions, a new part of its loyalty platform. This will help restaurants and c-stores manage a subscription program.
Customers love subscriptions. Paytronix Subscriptions makes it easy to start a program.
“Consumers are embracing subscriptions for everything from streaming services to meal kits to razor blades, but until now it’s been limited to offerings from major media and retail brands, and built on custom platforms,” said Andrew Robbins, CEO of Paytronix.
“By removing the barriers to entry, Paytronix Subscriptions makes driving visits and incremental revenue from subscriptions accessible to all.”
Download the Paytronix ebook: Subscriptions, The Next Level of Loyalty
Subscription programs are growing. Americans spend $640 on average for programs. 34% of Americans say that they will take on more subscriptions in the next two years.
Consumers tend to be younger and for 12%, having a subscription program is a must for selecting a new brand.
“Restaurants and convenience stores are in the middle of a permanent pandemic-driven shift to digital ordering, and subscription programs have already proven to be a powerful purchasing and loyalty tool within ecommerce,” said Lee Barnes, head of data and insights for Paytronix.
“By lowering the friction for consumer purchases, these programs strengthen the relationship between customer and brand while also providing the brand with recurring revenue.”
Paytronix Subscriptions uses the latest tech to launch and manage a program. Paytronix manages all the data.
Brands can see which parts of their program are successful and then make data-based decisions. These programs could include:
Unlimited monthly offerings
Meal passes
Per-item programs
Once enrolled, they are billed monthly.
“We experimented with a subscription-type offering as part of our rewards program, but we need more functionality to offer something that will truly help us with customer acquisition,” said Donna Josephson, senior vice president and chief marketing officer of Corner Bakery.
“We are looking to truly differentiate ourselves in a crowded market, and we believe that subscriptions are a key part of that strategy moving forward.”
Paytronix Subscriptions includes customer targeting. The Paytronix platform:
Tracks payments
Automates messaging
Manages rewards
Paytronix handles renewal processing and billing. New emails are triggered by subscription-related actions. Brands use Paytronix’s data tools to track impact.
Read the Paytronix Blogs: Steal These Subscription Ideas and Subscription Models You Need to Consider
Paytronix Subscriptions is part of the Paytronix Loyalty Platform.
For more info, visit www.paytronix.com or call 617-649-3300 ext. 3.
Based in Newton, Massachusetts, Paytronix is a provider of CXM solutions for restaurants and c-stores.
Paytronix gives more than 400 brands a way to improve guest experiences. It offers consumer insights that get your business more visits.
For more info, visit www.paytronix.com.
# # #