With 72% of U.S. adults using a smartphone, mobile technology is changing the way that brands connect with their customers. Most brands have started to roll out a mobile strategy that utilizes an app. The average smartphone user has around twenty-seven apps on their phone, but studies show that most users spend 80% of their smartphone usage on just five apps. What are the odds that your app would be one of those? That leaves only 20% of their usage time for apps outside of those five, meaning your app is competing with over twenty apps for the user’s attention.
The good news, a mobile strategy goes far beyond just your mobile app. By utilizing a full mobile strategy your brand can get to the forefront of your customers’ minds. So, beyond a mobile app, what other elements of a mobile strategy can your brand implement to engage customers and motivate them to come into your store?
A mobile app alone is not a mobile strategy. There are many aspects of a mobile strategy that can take your brand’s efforts to the next level – delivering a significant impact. Mobile is a huge space with many different avenues to engage and encourage customers to come to your store. Learn more about adopting a complete mobile strategy by watching “Exploring the Mobile Platform: Why Apps are Just the Tip of the Mobile Iceberg.”