Why Customer Experience is Always an Uphill Battle: 5 Marketing Lessons from Miley Cyrus | Paytronix

Written by Joel Udwin | Dec 06, 2017

If you have a teenage daughter or follow Liam Hemsworth’s life, then you probably recognize the title of this blog, which was inspired by “The Climb,” one of the many Miley Cyrus hit songs. I’m going to let you in on a little secret: Miley Cyrus is a marketing genius. But you don’t have to take my word for it – Business Insider, Huffington Post, and Entrepreneur Magazine all know that Miley Cyrus has some serious marketing chops.

Below are five lessons any marketer can take from Miley and apply to their own brand.

1. Create an Experience for Your Guests

78% of millennials prefer experiences over things

2. Think About the Customer Experience Loop

3. Identify the Barriers in Your Guest Experience and Knock Them Down

4. Have a Vision for Your Ideal Guest Experience

5. Transformations Don't Happen Overnight

"There's always gonna be another mountain,
I'm always gonna wanna make it move,
Always gonna be an uphill battle,
Sometimes I'm gonna have to lose."

1. Create an Experience for Your Guests - Miley Cyrus doesn’t just sing in front of a microphone on stage. In true pop culture fashion, her concertgoers are immersed in an overstimulating, audio-visual experience that includes synchronized dancing, elaborate props, costume changes, and much more. This is because Miley understands that 78% of millennials prefer experiences over things.* She leverages the tools at her disposal to create the best experience for her fans. *Source: Eventbrite

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