Guest engagement programs allow you to learn about and engage with the customers who participate. But what about the guests you don’t know – the ones who haven’t yet enrolled? Even with a loyalty program that has reached a 30-40% penetration rate, over half of your guests are still unknown to your restaurant. How can you communicate with those guests to offer them promotions, drive visits, and gain insight into their purchasing behavior?
One way is through coupons. By using coupons to complement your existing one-to-one loyalty program, you can improve your ability to market to all of your guests.
Here are three key benefits of introducing coupons into your restaurant’s marketing strategy:
You can also use insights from your loyalty program to enhance your coupon strategy. If you know that certain messaging or promotions have been successful with the segments that visit less frequently, those same promotions are likely to work on your unknown customers as well.
Coupons can be a powerful tool when used correctly.
To learn more about how to make coupons part of your marketing strategy, check out our on-demand webinar, “Not Your Grandma’s Coupons – Using Coupons to Reach More Guests.”