If you answered “deeply loyal customers thanks to successful subscription programs,” go to the head of the class. While each has created a program that fits the brand and its unique offerings, the end results are the same: more repeat visits, higher overall spend, and that most immeasurable quality – goodwill.
- Panera’s monthly MyPanera+ Coffee program drove a 200% increase in repeat visits.2
- RaceTrac’s monthly fuel subscription leads to more in-store sales.
- Olive Garden’s never-ending pasta program results in additional purchases.