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What you need to know before launching a subscription program

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Thanks to pioneers like Netflix, subscription models are now a part of the average consumer's daily life. Subscriptions have grown from something associated with mail to infiltrate nearly every part of our lives, from entertainment to clothing and meals. 

C-stores and restaurants are now beginning to enter this lucrative space. Unlike Internet-based companies like Amazon and StitchFix, these retailers are targeting consumers via mobile apps. The brands making a splash with this new model are focused on bringing consumers into the physical store by charging a recurring monthly fee for commonly repeated purchases like coffee and fuel. These on-premise subscriptions can leverage AI-driven offers and offer consistent data insights. 

Watch this webinar to learn everything you need to know about launching a subscription program, like:

  • How subscriptions can drive incremental revenue and complement existing loyalty programs

  • A break down of the most common subscription formats

  • Key considerations when launching a subscription program

 

 

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.