What you need to know before launching a subscription program

Thanks to pioneers like Netflix, subscription models are now a part of the average consumer's daily life. Subscriptions have grown from something associated with mail to infiltrate nearly every part of our lives, from entertainment to clothing and meals. 

C-stores and restaurants are now beginning to enter this lucrative space. Unlike Internet-based companies like Amazon and StitchFix, these retailers are targeting consumers via mobile apps. The brands making a splash with this new model are focused on bringing consumers into the physical store by charging a recurring monthly fee for commonly repeated purchases like coffee and fuel. These on-premise subscriptions can leverage AI-driven offers and offer consistent data insights. 

Watch this webinar to learn everything you need to know about launching a subscription program, like:

  • How subscriptions can drive incremental revenue and complement existing loyalty programs

  • A break down of the most common subscription formats

  • Key considerations when launching a subscription program

 

 

 
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