Thanks to pioneers like Netflix, subscription models are now a part of the average consumer's daily life. Subscriptions have grown from something associated with mail to infiltrate nearly every part of our lives, from entertainment to clothing and meals.
C-stores and restaurants are now beginning to enter this lucrative space. Unlike Internet-based companies like Amazon and StitchFix, these retailers are targeting consumers via mobile apps. The brands making a splash with this new model are focused on bringing consumers into the physical store by charging a recurring monthly fee for commonly repeated purchases like coffee and fuel. These on-premise subscriptions can leverage AI-driven offers and offer consistent data insights.
Watch this webinar to learn everything you need to know about launching a subscription program, like:
How subscriptions can drive incremental revenue and complement existing loyalty programs
A break down of the most common subscription formats
Key considerations when launching a subscription program
Today's leading brands are using artificial intelligence to segment guests effectively, predict consumer behavior, and tailor one-to-one communications that drive individual actions.
