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What McDonald's Tech Investments Mean for the Restaurant Industry

When McDonald’s announced their acquisition of Dynamic Yield in late March, they solidified their intent to increase the technological innovation of their stores and their “Experience of the Future” effort. What do these innovations mean for the ability of other restaurants to compete and keep up with industry giants who are providing an experience for their guests that while automated, can remain personal?

You’ll leave this presentation with more information on:

  • What tech investments are McDonald’s and other industry leaders making
  • The future of 1-to-1 marketing
  • What’s next in restaurant tech?

Enjoy the webinar!

Disclaimer: Paytronix is not affiliated with McDonald’s, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

 
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2019

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.