What McDonald's Tech Investments Mean for the Restaurant Industry

Istock 694174714

When McDonald’s announced their acquisition of Dynamic Yield in late March, they solidified their intent to increase the technological innovation of their stores and their “Experience of the Future” effort. What do these innovations mean for the ability of other restaurants to compete and keep up with industry giants who are providing an experience for their guests that while automated, can remain personal?

You’ll leave this presentation with more information on:

  • What tech investments are McDonald’s and other industry leaders making
  • The future of 1-to-1 marketing
  • What’s next in restaurant tech?

Enjoy the webinar!

Disclaimer: Paytronix is not affiliated with McDonald’s, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

 
X
PX Think Beyond with Tom Ryan & Andrew Robbins
Register to watch today.

Listen in on this exclusive conversation between two industry masters. Host and restaurant insider Arjun Sen, will guide this latest conversation between Tom Ryan, founder Smashburger and Andrew Robbins, CEO Paytronix. The three will swap insider stories about listening to customers, sustaining innovation, and more. It's happening on June 17 at 2 p.m. ET, register now!