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What 2020 online ordering data tells us about 2021

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In 2020, the restaurant industry saw off-premises dining shift from the exception to the norm. These changes are likely to stick around indefinitely, but just how drastic was the shift to online channels during the pandemic? 

Watch this webinar for a data-driven deep dive into the changes in guest behavior last year, including:

  • How COVID-19 drove guest acquisition: net-new guests accounted for 65% of all online orders in May 2020
  • What portion of the 300% online sales increase was sustained throughout 2020
  • How delivery versus pickup guests differ – and which type of guest is more valuable to your brand

 

 

 
Are You Keeping Your Loyal Guests Active?
Download your copy today.

How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.