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Using AI and Menu Clustering to Reach Guests

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It’s widely known that guests respond more readily to offers that are relevant to their buying habits, but identifying the right offers used to be time consuming and cumbersome.

Today, cutting-edge marketers can use AI to practice menu clustering: a method of identifying guest behavior in menu engagement – who buys combos, who stops in for just a drink, who is vegetarian, and so on – according to data collected from the brand’s most loyal guests. Menu clustering enables more targeted and ultimately more successful campaigns and promotions.

In this webinar, we'll share:

  • The technology behind menu clustering
  • How menu clustering can enhance your marketing efforts
  • The success brands piloting this technology have seen

 

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.