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The Art of Email Deliverability

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During this turbulent time of social distancing, shutdowns, and working from home, having a direct line of communication with guests is more important than ever. And, when leveraged effectively, email provides the highest ROI of any marketing tool; but first, marketers must ensure the emails are actually making it to the customer’s inbox.

Achieving great deliverability is critical for any successful email program, because even the most engaging messages won’t make a difference if they don’t make it to the inbox. Download this webinar to learn about the art of deliverability, where we’ll cover topics like:

  • How many emails to send
  • How to avoid spam traps
  • The impact of both positive and negative engagement
  • How to get your emails opened a full hour earlier 

 

 

 
Are You Keeping Your Loyal Guests Active?
Download your copy today.

How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.