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Paytronix Mobile Platform and Campaign Tools Drive Growth Trajectory

While the original Tavern in the Square restaurant catered to a hip, young bar crowd, the newer suburban restaurants attract more young professionals, ages 25 to 35. Although the restaurants were rebranded with a new look and feel that better expressed the restaurants’ role as a casual dining chain with a sports bar element, the group also needed to go beyond a cosmetic facelift and adopt a marketing strategy personalized to the individual guest.  

| Tavern in the Square Case Study
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