Segmentation Success: How to Target Customers

One of the biggest advantages brands with loyalty campaigns have is being able to directly communicate with guests, especially through email and SMS message. When communicating directly, brands can create personalized, driven messaging and offers that provide a higher rate of return in the form of incremental visits and spend.

That’s where segmentation comes into play. No two guests are the same, but with the right loyalty program, they can be sorted into groups based on their behavior. Then, the brand can message these guests with relevant offers and boost overall engagement and revenue.

Watch this webinar with guest speaker Julia Goldstein, a strategist on the Paytronix Data Insights team, to learn more about:

  • Successful segmentation within loyalty programs
  • Why campaigns are more successful with segmentation
  • How to incorporate segmentation into your brand

 

 
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