Our Annual Online Ordering Report Is Now Available - Download Here!

Order To Eat Tracker® - February 2020

Check out this issue's feature story on how ghost kitchens keep digital ordering alive — and more!

OTE February 2020 Hero

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and improve customer engagement.

INSIDE THIS ISSUE:

  • An interview with Charlie Yi, CEO of Zoku Sushi, on how delivery-only kitchens can keep restaurants competitive as consumers’ food ordering preferences shift
  • The latest developments in the space, including Applebee’s fast-casual debut and DoorDash’s recent efforts to cement its market share lead via a Popeyes promotion
  • A Deep Dive on how cloud-based inventory management software can help restaurants provide for customers without overstocking perishable inventory

Download to learn more!

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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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