Our Annual Online Ordering Report Is Now Available - Download Here!

Consumer Confidence Gives Restaurants a Positive Outlook on Loyalty Programs

The majority of consumers say personal finances will remain stable or improve in the next year.

DRR July 2021 Hero

Many consumers felt extreme trepidation about their personal finances throughout 2020, but most appear to have overcome those uncertainties.

The majority now have positive economic outlooks and believe that their personal finances will grow more stable over the next 12 months. Sixty-two percent of consumers say their personal finances are just as stable as they were prior to March 2020, in fact, and believe that they will either stay just as stable or improve in the next year.

Even among consumers who have taken a financial hit during 2020, 22 percent now say they feel confident their finances will improve going forward.

Key findings of this report: 

  • 84% percent of consumers believe their finances will improve in the next year.
  • Consumers whose finances have been shaken use loyalty programs to gain more value from their food orders.

Download today! 

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OO Report 2023 Hero
Explore how digital ordering has evolved in the new 2023 Online Ordering Report
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
  • 30.7% digital orders as a percentage of total orders 
  • 11.3% average increase in digital order price 
  • 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
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