Our Annual Loyalty Report Is Now Available - Download Here!

Consumer Confidence Gives Restaurants a Positive Outlook on Loyalty Programs

The majority of consumers say personal finances will remain stable or improve in the next year.

DRR July 2021 Hero

Many consumers felt extreme trepidation about their personal finances throughout 2020, but most appear to have overcome those uncertainties.

The majority now have positive economic outlooks and believe that their personal finances will grow more stable over the next 12 months. Sixty-two percent of consumers say their personal finances are just as stable as they were prior to March 2020, in fact, and believe that they will either stay just as stable or improve in the next year.

Even among consumers who have taken a financial hit during 2020, 22 percent now say they feel confident their finances will improve going forward.

Key findings of this report: 

  • 84% percent of consumers believe their finances will improve in the next year.
  • Consumers whose finances have been shaken use loyalty programs to gain more value from their food orders.

Download today! 

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Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.

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