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The Problems with Loyalty Programs and How to Fix Them

Loyalty programs have become a staple of convenience retail marketing, but there has been a noticeable decline in the performance of loyalty programs recently. The active participation rate for members of programs has dropped by over 2 percent in just two years. So what’s behind this decline and how can retailers mitigate this slide and turn it around.

Fortunately, there are new insights that help shed a light on why loyalty program activity has declined and how to fix programs to give the customer what they want out of a program.

Join us to learn:

  • What is behind this decline in loyalty program participation
  • How to make small changes that will make a big impact
  • What levers to pull to increase active participation from members

Enjoy the webinar!

 
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Convenience is the new currency
How decreasing friction increases profits

This ebook examines the ways that brands can improve the convenience of their shopping experience in order to increase customer loyalty, visits, and spend. Do you want a clear roadmap for both surviving and thriving?