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Optimizing Your Loyalty Program Return

A key aspect of designing and managing a loyalty program is setting its reward values. Determining how much to give back to your customers as recognition for exhibiting revenue-generating behaviors, such as spending more at your restaurant or visiting more frequently, takes careful consideration. Giving too little does not motivate a change in behavior, while giving too much may unnecessarily erode profits.

 
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2019

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.