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Optimizing Your Loyalty Program Return

A key aspect of designing and managing a loyalty program is setting its reward values. Determining how much to give back to your customers as recognition for exhibiting revenue-generating behaviors, such as spending more at your restaurant or visiting more frequently, takes careful consideration. Giving too little does not motivate a change in behavior, while giving too much may unnecessarily erode profits.

 
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Choose a loyalty program that's right for your brand.
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Loyalty programs deliver outstanding financial returns by motivating guests to visit more often and spend more with each visit.

 

However, one loyalty program style does not necessarily work for all restaurant brands and service types. Learn about a variety of different programs to find the right fit for your brand.