Optimizing Your Loyalty Program Return

A key aspect of designing and managing a loyalty program is setting its reward values. Determining how much to give back to your customers as recognition for exhibiting revenue-generating behaviors, such as spending more at your restaurant or visiting more frequently, takes careful consideration. Giving too little does not motivate a change in behavior, while giving too much may unnecessarily erode profits.

 
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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.