National Food Days: 5 Campaigns to Try

This summer, many restaurants celebrated National French Fry Day, one of the more popular of the arbitrary food holidays celebrated annually. Americans’ particular love for the deep-fried potato drives many restaurants to mark the occasion, typically by offering free fries, even though most of these foodie festivals pass by without much fanfare.

But these occasions provide an excellent opportunity to create short-term campaigns to drive incremental visits and increased spend ­– especially if your brand has a specialty dish that fits the bill.

Download this webinar for exclusive insights into five campaign types restaurant brands have used to celebrate food holidays, including:

  • Instant Win
  • Click to Load
  • Bounce Back
  • Second Chance
  • Giveaways & common mistakes

 

 

 
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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.