Menu Clustering: Step Up Your Campaign Game

Menu Clustering

It’s widely known that guests respond more readily to offers that are relevant to their buying habits, but identifying the right offers used to be time consuming and cumbersome.

Today, cutting-edge marketers can use AI to practice menu clustering: a method of identifying guest behavior in menu engagement – who buys combos, who stops in for just a drink, who is vegetarian, and so on – according to data collected from the brand’s most loyal guests. Menu clustering enables more targeted and ultimately more successful campaigns and promotions.

In this webinar, Data Insights Strategist Jamie Fonarev walks through:

  • The technology behind menu clustering
  • How menu clustering can enhance your marketing efforts
  • The success brands piloting this technology have seen
 
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PX Think Beyond with Tom Ryan & Andrew Robbins
Register to watch today.

Listen in on this exclusive conversation between two industry masters. Host and restaurant insider Arjun Sen, will guide this latest conversation between Tom Ryan, founder Smashburger and Andrew Robbins, CEO Paytronix. The three will swap insider stories about listening to customers, sustaining innovation, and more. It's happening on June 17 at 2 p.m. ET, register now!