Machine Learning and Dynamic Segmentation

Sending out the same offer to all your guests will rarely get you the outcome you intend.  Not only will it alienate guests who receive offers that don’t resonate with their needs, it will also cannibalize profits.
 

Segmenting on your own can get complicated quickly, but with the help of machine learning, it becomes manageable and able to provide you the insight you need to drive sales. In this free 30-minute webinar, you’ll learn what tools you need to create the right segmentation plan, and how using machine learning assists you adapt your plans as segments change and grow. 

You’ll receive tips on:

  • Why you need a segmentation plan and the dangers of cannibalization
  • How to use machine learning to craft and adapt your strategy
  • What’s next in dynamic segmentation

Watch now to learn more!

 
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Why Brands Like Panera are Winning Big With Subscriptions

Subscriptions are everywhere you turn – from streaming video platforms to pet and beauty supplies.  As consumers have become used to interacting with subscriptions in nearly every aspect of their daily lives, restaurants too have a great opportunity to capitalize on this trend.

 

Watch this webinar to learn more about how subscriptions helped Panera see visit frequency growth of more than 200% and a 70% increase in food attachment - and how you can too.