Machine Learning and Dynamic Segmentation

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Sending out the same offer to all your guests will rarely get you the outcome you intend.  Not only will it alienate guests who receive offers that don’t resonate with their needs, it will also cannibalize profits.
 

Segmenting on your own can get complicated quickly, but with the help of machine learning, it becomes manageable and able to provide you the insight you need to drive sales. In this free 30-minute webinar, you’ll learn what tools you need to create the right segmentation plan, and how using machine learning assists you adapt your plans as segments change and grow. 

You’ll receive tips on:

  • Why you need a segmentation plan and the dangers of cannibalization
  • How to use machine learning to craft and adapt your strategy
  • What’s next in dynamic segmentation

Watch now to learn more!

 
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PX Think Beyond with Tom Ryan & Andrew Robbins
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Listen in on this exclusive conversation between two industry masters. Host and restaurant insider Arjun Sen, will guide this latest conversation between Tom Ryan, founder Smashburger and Andrew Robbins, CEO Paytronix. The three will swap insider stories about listening to customers, sustaining innovation, and more. It's happening on June 17 at 2 p.m. ET, register now!