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Machine Learning and Dynamic Segmentation

Sending out the same offer to all your guests will rarely get you the outcome you intend.  Not only will it alienate guests who receive offers that don’t resonate with their needs, it will also cannibalize profits.
 

Segmenting on your own can get complicated quickly, but with the help of machine learning, it becomes manageable and able to provide you the insight you need to drive sales. In this free 30-minute webinar, you’ll learn what tools you need to create the right segmentation plan, and how using machine learning assists you adapt your plans as segments change and grow. 

You’ll receive tips on:

  • Why you need a segmentation plan and the dangers of cannibalization
  • How to use machine learning to craft and adapt your strategy
  • What’s next in dynamic segmentation

Watch now to learn more!

 
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2019

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.