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everything you need to know about engaging with gen z

Millennials are so yesterday. Now is the time for marketers to target Gen Z! This group is more influential, more socially aware, more tech-savvy, and more likely to dine out. By 2020, Gen Z will account for 40% of all consumers. If you’ve discounted this generation and thought you knew everything you needed to know about marketing to a younger crowd, think again. Gen Z brings a whole new set of considerations.
 
In this webinar, we will discuss:
  • Who constitutes Gen Z
  • How Gen Z is changing the dining experience
  • How to effectively engage with Gen Z using the latest technology
  • How to identify, segment, and target Gen Z to capture a significant share of wallet

Are you fully prepared to take on Gen Z? If not, tune into this webinar.

 
 
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Convenience is the new currency
How decreasing friction increases profits

This ebook examines the ways that brands can improve the convenience of their shopping experience in order to increase customer loyalty, visits, and spend. Do you want a clear roadmap for both surviving and thriving?