everything you need to know about engaging with gen z

Millennials are so yesterday. Now is the time for marketers to target Gen Z! This group is more influential, more socially aware, more tech-savvy, and more likely to dine out. By 2020, Gen Z will account for 40% of all consumers. If you’ve discounted this generation and thought you knew everything you needed to know about marketing to a younger crowd, think again. Gen Z brings a whole new set of considerations.
 
In this webinar, we will discuss:
  • Who constitutes Gen Z
  • How Gen Z is changing the dining experience
  • How to effectively engage with Gen Z using the latest technology
  • How to identify, segment, and target Gen Z to capture a significant share of wallet

Are you fully prepared to take on Gen Z? If not, tune into this webinar.

 
 
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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.