July Order-to-Eat Tracker

How Mobile Apps Can Help Restaurants Make Loyalty Rewarding

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and improve customer engagement.


  • An interview with Josh Buchmann, senior director of eCommerce and guest engagement for drive-thru chain Checkers and Rally’s, on how the restaurant is building its loyalty programs to retain customers and mitigate the pandemic’s impacts
  • Recent order to eat headlines, including Uber’s acquisition of Postmates and a look at how the current health crisis is dramatically shifting consumers’ ordering habits
  • A Deep Dive examining restaurants’ efforts to implement omnichannel loyalty programs to boost engagement as more customers go digital

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Operating During COVID-19

Finding success in the COVID-19 "new normal" will require adopting new strategies, implementing new technologies, and embracing change – even after the pandemic subsides. In this e-book, find statistics on the current restaurant landscape, critical guest engagement tools, and three major trends that will shape the future of the restaurant industry.