July Order-to-Eat Tracker

How Mobile Apps Can Help Restaurants Make Loyalty Rewarding

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and improve customer engagement.

INSIDE THIS ISSUE:

  • An interview with Josh Buchmann, senior director of eCommerce and guest engagement for drive-thru chain Checkers and Rally’s, on how the restaurant is building its loyalty programs to retain customers and mitigate the pandemic’s impacts
  • Recent order to eat headlines, including Uber’s acquisition of Postmates and a look at how the current health crisis is dramatically shifting consumers’ ordering habits
  • A Deep Dive examining restaurants’ efforts to implement omnichannel loyalty programs to boost engagement as more customers go digital

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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.