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Author Jeff From on Driving Millennial and Gen Z Visits

Millennial and Gen Z expert Jeff Fromm will share research and surprising new insights on how to compel both Millennials and Gen Zers to try your brand and then visit more frequently. Jeff is in demand all over the world for the actionable consumer insights and brings. You’ll be transfixed with this content as Jeff delivers his message through relatable stories, data, and real-life examples. The learnings from this session will help your entire team leap toward a positive same store sales journey for 2019.

What you discover in this session will strengthen your connection to these two high-spend generations and improve your ability to motivate their behavior. Plus, you’ll:

  • See how your brand culture impacts Xers and Boomers
  • Get tips on how to capture more than your share of the spending power of each generation
  • Take away six mindsets that impact top line performance
  • Receive a guide to creating an innovation framework

About Jeff Fromm:

Jeff Fromm is an expert and speaker on consumer trends and innovation. He has keynoted over 500 times around the world – well not Antarctica.  He led the first large study of Millennials in a research partnership with The Boston Consulting Group, contributes at FORBES and has co-authored three books on consumer trends.

Jeff is president of FutureCast, part of ad agency Barkley – www.barkleyus.com. Jeff’s partners are applying trends with a range of brands including Amazon, Cargill, Dairy Queen, Hershey, Wawa & many more.

Jeff has more than 25 years of marketing consulting experience.  In addition to his role at FutureCast, he serves on the Board of Directors at Three Dog Bakery and Tickets For Less.

Jeff graduated from The Wharton School of the University of Pennsylvania and attended The London School of Economics.

Start learning about Millennials and Gen Z now, fill out the form to view on demand!

 
 
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Loyalty programs deliver outstanding financial returns by motivating guests to visit more often and spend more with each visit.

 

However, one loyalty program style does not necessarily work for all restaurant brands and service types. Learn about a variety of different programs to find the right fit for your brand.