How will a focus on drive thru affect the McDonald's brand?

Customer Receiving Food At Drive Thru Picture Id1182676155

In recent weeks, McDonald's has announced their intentions to focus on drive-thru and mobile ordering, increasing the speed and efficiency in which customers get their meals. While a shift in strategy toward off-premise is something many brands have needed to consider this year, how will this move affect the McDonald's brand long after the immediate health threat is over?

Join us for this webinar, and we’ll share more information on:

  • What McDonald's is focusing on for long-term growth
  • How this could influence their brand image
  • Ways to maintain your brand's relationship with consumers


Disclaimer: Paytronix is not affiliated with McDonald's, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry. 

Annual Loyalty Report: 2021
Loyalty programs shone through as one of the key survival tools

The first annual Paytronix Loyalty Report examines trends across the loyalty landscape in both restaurants and convenience stores throughout 2020