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How Predictive Scoring Can Save Marketers Time and Energy

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Today, campaigns and guest communications need to be personal and relevant; but segmenting guests appropriately can eat up hours of marketers’ valuable time.

By using AI, marketers can segment guests based on specific behaviors – like their likelihood to open an email, whether they missed a visit according to their personal visit frequency, or if they’re more likely to visit on a Saturday or a Wednesday – with the click of a button. Not only does this produce more successful campaigns, it frees up the marketer’s time to dive deeper into data analysis and campaign results.

Download this webinar to learn about the ways Paytronix is making it easy to turn artificial intelligence to individual action, or AI to IASM, with predictive scoring.

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.