How Dunkin’ Keeps Its “Iconic” Status

Dunkin

Dunkin’ made headlines late last year when it was acquired by Inspire Brands for $11.3 billion. Inspire CEO Paul Brown called the coffee giant one of the “most iconic restaurant brands in the world.” How has Dunkin’ maintained that status for so long?

A key part of the Dunkin’ value lies in its lucrative DD Perks loyalty program. In this webinar, we take a look at what Dunkin’ gets right with its Perks program, including:

  • The DD Perks customer experience
  • An overview of the program and how it stacks up against several program design best practices
  • How Dunkin ensures they reach the widest audience possible
  • Key ways they change guest behavior

 

Disclaimer: Paytronix is not affiliated with Dunkin, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

 

 
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