Forward Corp. Delivers More Value to Customers & Brand with Paytronix-Powered Rewards Program.

Michigan-based Forward Corp. updated its 10-year-old loyalty program by migrating it to the Paytronix Rewards Platform. Enhanced features include email marketing, phone number lookup at the POS, customer-selected rewards and paperless coupons. The new program also includes a branded mobile app that has greatly improved the program members' user experience. With Paytronix removing barriers to joining Forward Rewards, the brand is capturing twice as much customer purchase behavior data, more customers are joining and more are remaining active in the program.