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Why Cannibals Are Killing Your Email Marketing ROI

When customers respond to an email campaign, is each response worth the same to your company? Probably not.

You'll end up motivating incremental spending from some subscribers while unnecessarily providing discounts for others who would happily pay full-price! Yet brands still send the same email message and offer to every subscriber they can reach.

Download the latest Paytronix Research Brief, and stop cannibalizing full-priced sales.

 
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What is Loyalty Impact?
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This guide offers tips and tactics you can put to use right away whether you are in the process of launching a new program or optimizing an existing one.

 

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