The Digital Behavior Shift During the Pandemic

How does someone's primary concern during the pandemic affect their ordering habits?
DRR Digital Shift Concern Personas Paytronix

NEW DATA: Pandemic-Related Health Concerns Shape Consumers’ Food Ordering Habits

Twenty-four million consumers have shifted to ordering food online for health-related reasons – and 32 million more who don’t share those concerns are ordering more online too. In the May edition of Delivering On Restaurant Rewards, PYMNTS surveys a national sample of 2,205 consumers to examine how the convenience of online ordering is changing ordering preferences even as on-site dining picks up.

INSIDE THE MAY STUDY:

  • 39%: Share of consumers whose primary pandemic worries pertain to their health
  • 50%: Portion of consumers primarily concerned about the pandemic’s economic impact who use loyalty programs
  • 33%: Share of consumers who would spend more on food orders if offered loyalty programs

 

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