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Age Groups, Income Levels, and Restaurant Ordering Trends

How restaurants can encourage certain segments to spend more on food orders
2021 Hero Image Paytronix

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census balanced panel of 2,096 U.S. consumers to gain insights into the types of rewards programs they use and would like to use while making food orders.

INSIDE THE FEBRUARY STUDY:

  • $279: How much the average bridge millennial spends on online food orders from table-service restaurants each month
  • 16 percent: Share of consumers who say offering rewards is the best way to encourage them to spend more on food
  • 37 percent: Share of restaurant customers placing orders at least twice per week

Download the report today to learn more. 

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.