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December Order To Eat Tracker

Unwrapping Chipotle's Evolving Digital Ordering Strategy
Decemberote

The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and improve customer engagement.

In this issue: 

  • An interview with Nicole West, vice president of digital strategy and product for QSR chain Chipotle on the company’s investment in digital ordering innovation such as an AI-power phone ordering system and Amazon Alexa reordering skills
  • The latest restaurant ordering innovations from Burger King, KFC, McDonald’s, Starbucks and more
  • A Deep Dive on how QSRs and other food service businesses can use customer relationship management (CRM) systems to enhance services and retain patrons

 

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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.