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Order-to-Eat Tracker: December 2021

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The Order To Eat Tracker®, a PYMNTS and Paytronix collaboration, is a monthly report that examines the evolving restaurant space. The report highlights how fast food, fast-casual and QSR establishments are embracing technology, enhancing loyalty offerings and working with aggregated service providers to offer more seamless in-house and delivery ordering experiences and improve customer engagement.


  • An interview with Steph So, head of digital experience at burger chain Shake Shack, on how QSRs can turn to digital tools and advanced technologies such as AI and machine learning to enhance the customer experience
  • The latest order to eat developments, including fast food chain KFC’s new digital-first next-gen restaurant concept and how restaurants are turning to digital innovations to stem dine-in sales losses
  • A Deep Dive examining how digital ordering innovations and robust loyalty programs can separate top-performing QSRs from the rest of the pack
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.