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Consumer Confidence Gives Restaurants a Positive Outlook on Loyalty Programs

Majority of consumers say personal finances will remain stable or improve in the next year
Restaurants Consumers Positive Outlook Loyalty Programs July2021 Paytronix

Many consumers felt extreme trepidation about their personal finances throughout 2020, but most appear to have overcome those uncertainties.

The majority now have positive economic outlooks and believe that their personal finances will grow more stable over the next 12 months. Sixty-two percent of consumers say their personal finances are just as stable as they were prior to March 2020, in fact, and believe that they will either stay just as stable or improve in the next year.

Even among consumers who have taken a financial hit during 2020, 22 percent now say they feel confident their finances will improve going forward.

Key findings of this report: 

  • 84% percent of consumers believe their finances will improve in the next year.
  • Consumers whose finances have been shaken use loyalty programs to gain more value from their food orders.

 

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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.