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The Secrets to Club Program Success

How to Set Up and Maximize Your Program
Club Success Resource Image V2

“Buy 3, get 1 free.” Club programs using this type of promotion have dominated convenience store rewards programs since the advent of the punch card and continue to pepper today’s digital rewards program landscape.

The concept of “buy X, get Y free” is easy to understand, the program is easy to implement, and the idea of receiving something for free is easy to get excited about!

But in spite of these benefits, it’s not uncommon for a convenience store to run into trouble with its club programs. Poorly executed ones can overwhelm the customer and lead to confusion. Even worse, club programs that aren’t well planned can cannibalize profits and end up losing you money—especially when they’re popular with customers.

 In this e-book, we’re going to explore what makes club programs both popular with customers and intelligent choices for businesses. Then, we’ll discuss four key strategies for maximizing profitability. Finally, we’ll outline the next steps to take for optimizing your own club program.

 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.