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The Secrets to Club Program Success

How to Set Up and Maximize Your Program

“Buy 3, get 1 free.” Club programs using this type of promotion have dominated convenience store rewards programs since the advent of the punch card and continue to pepper today’s digital rewards program landscape.

The concept of “buy X, get Y free” is easy to understand, the program is easy to implement, and the idea of receiving something for free is easy to get excited about!

But in spite of these benefits, it’s not uncommon for a convenience store to run into trouble with its club programs. Poorly executed ones can overwhelm the customer and lead to confusion. Even worse, club programs that aren’t well planned can cannibalize profits and end up losing you money—especially when they’re popular with customers.

 In this e-book, we’re going to explore what makes club programs both popular with customers and intelligent choices for businesses. Then, we’ll discuss four key strategies for maximizing profitability. Finally, we’ll outline the next steps to take for optimizing your own club program.

 
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2019

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.