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California Pizza Kitchen’s Mobile Rewards Program Delivers 18% Lift in Incremental Visit Rate

The CPK Pizza Dough® Rewards program was delivered to the hands of millions of guests via its branded Android and iOS apps. With the points-based rewards, members earn $5 of Pizza Dough® for every $100 spent with each POS or online ordering transaction.

Today, more than 80% of Pizza Dough members interact with the brand’s rewards program via the apps. Members identify themselves at the restaurant, check reward balances, and receive highly relevant, visit-inspiring messages on their devices.

CPK takes advantage of the Paytronix Data Insights premium analytics service to dive deeper into customer and campaign data and to help make decisions about where to take the Pizza Dough program next. CPK has not only enjoyed the benefits of sending relevant guest communications, it has also bolstered the impact of the marketing investment.

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| California Pizza Kitchen Case Study
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