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Calculating the Value of Your Loyalty Program

Calculating Value Brief Teaser

Even though most brands consider loyalty an important piece of their overall business strategy, essential for building guest relationships, collecting data, and developing personalized marketing strategy, few can assign a dollar value to their loyalty program.

This data brief outlines a simple series of assumptions and calculations that can be used to determine your loyalty program's value, ​so you can understand the ROI it’s delivering to your brand – and ensure you’re getting the most out of your program. 

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Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.