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C-Stores and the Omnichannel Customer Experience

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Recently released surveys show that convenience store consumers are still seeking more digital experiences nearly a year into the pandemic – and c-stores are adjusting their strategies accordingly.

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have shifted to curbside pickup, while 14% are focused on drive-thrus, as falling fuel sales push the industry further into the omnichannel universe. Meanwhile, a recent AlixPartners survey found that 50% of high-frequency c-store customers said loyalty programs are “very” or “extremely” important to them, and 36% identified loyalty as the best way for c-stores to encourage customers to adopt online ordering behavors.

Download this webinar, which delves deeper into the state of the industry in early 2021, as well as:

  • Convenience stores’ unique online ordering needs
  • The added benefits of curbside pickup and the emergence of drive-thrus
  • Loyalty’s role in creating an omnichannel customer experience
 
Are You Keeping Your Loyal Guests Active?
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How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.