C-Stores and the Omnichannel Customer Experience

Recently released surveys show that convenience store consumers are still seeking more digital experiences nearly a year into the pandemic – and c-stores are adjusting their strategies accordingly.

According to the National Association of Convenience Stores (NACS), 21% of c-store operators have shifted to curbside pickup, while 14% are focused on drive-thrus, as falling fuel sales push the industry further into the omnichannel universe. Meanwhile, a recent AlixPartners survey found that 50% of high-frequency c-store customers said loyalty programs are “very” or “extremely” important to them, and 36% identified loyalty as the best way for c-stores to encourage customers to adopt online ordering behavors.

Download this webinar, which delves deeper into the state of the industry in early 2021, as well as:

  • Convenience stores’ unique online ordering needs
  • The added benefits of curbside pickup and the emergence of drive-thrus
  • Loyalty’s role in creating an omnichannel customer experience
 
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