How to Create a Winning Segmentation Plan

Your convenience store’s audiences are a diverse group representing different genders, ages, meal preferences, time preferences, visit cadence preferences and more.
 
But still, many c-stores treat their customers as if they are exactly the same by sending out the exact same promotion to everyone who visits. At best, that promotion may entice a few people, while it doesn’t interest (or even alienates) others. At worst, the promotion could cannibalize profits and jeopardize the entire purpose of the campaign.
 
Segmenting can get very complicated very quickly. On top of that you need to be sure you’re utilizing the right tools—and the right data. Join us for this webinar and learn what tools you will need, how to create the right segmentation plan for each client’s needs, and then adapt those plans as segments change and grow.

We hope you enjoy the webinar!

 
 
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Thinking Beyond with Blaine Hurst & Andrew Robbins
A Conversation Between Two Restaurant Industry Masters

Listen in on this exclusive 40-minute conversation between two industry masters. Host and restaurant insider Arjun Sen, will guide this latest conversation between Blaine Hurst, former CEO Panera Bread and Andrew Robbins, CEO Paytronix. The two will share learnings from their 12-year professional relationship, dive into current events, and reveal their thoughts on the future of the industry. It's happening on January 26 at 1 p.m. ET, register now!