Burger King, Paper Coupons, and Keeping Up With Changing Customer Preferences

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Earlier this fall, Burger King announced plans to cut back on paper coupons, a strategy the brand had used for years and at higher level than industry peers. Why? Their effectiveness was decreasing and there was a need to keep younger tech-savvy customers active. With a new loyalty program in place, the brand seems poised to shift to a more digitally based future.

Sales generated through online ordering platforms have more than tripled since the onset of the pandemic, making digital sales transactions a central focus for quick service restaurants. In addition to generating more customers and incentivizing greater spending, digital sales platforms boast AI solutions that provide QSRs with the necessary data to connect with their customers on more personalized levels. 

This webinar focuses on the importance of adapting your QSR to the growing digital world.

Here are a few of the insights you’ll take away from this presentation: 

  • How to leverage AI insights to engage with guests
  • The features customers want brands to provide to meet their expectations
  • Making the most of your customer engagement strategy

Disclaimer: Paytronix is not affiliated with Burger King or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

 
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