Are You Keeping Your Loyal Guests Active?

Industry benchmarks help you determine how your brand is performing
Benchmarks Maus DI Brief Tile

The effectiveness of any loyalty program comes down to three criteria: the number of people enrolled, the percentage of members who are active and engaged, and the incremental visits and spend the program generates. Loyalty members typically spend 18-30% more than non-loyalty members, so the more active users your brand has, the better for your top line. 

This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.

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Annual Loyalty Report: 2021
Loyalty programs shone through as one of the key survival tools

The first annual Paytronix Loyalty Report examines trends across the loyalty landscape in both restaurants and convenience stores throughout 2020