loyalty check up

for restaurant chains

How does your loyalty program stack up? Learn how your program rates against the best in the biz--plus get tips about how to improve it. Paytronix has been providing loyalty solutions and support to top restaurant brands for more than 15 years, and we're offering up some of our best strategies for program growth today.
 

loyalty check up

for restaurant chains

Enrollment
Unless you just started your program within the last 6 months, you should have between 1,000 and 1,500 members per store. Check out the tips below on how to drum up members.
Your enrollment numbers look good! Don’t forget to always be enrolling. You need to add more members than you lose due to changes in jobs, life stages, and more. Check out the tips below on how to encourage new members to join.
Pat yourself and your team on the back! Your enrollment numbers rock. Don’t stop now, keep enrolling more members. More is more. See tips below.
Penetration
Focus on increasing this to at least 20% to make an impact for your brand. Find out how to improve your brand’s loyalty penetration rate – see articles below.
Your program is on its way to greatness. Keep up the good work. For tips on how to improve loyalty penetration, see below.
Congratulations! The program’s engagement level is at a point where you can use it as an effective lever to drive sales, new product adoption, and more! Let’s talk targeting and segmentation. See below.
Conversions
As loyalty penetration and enrollment rise, the opportunity to convert more guests to members declines. It’s natural. So, if you’re enrollment and penetration are up, your conversion rate will be down. If not, focus on operational changes to convert more members to your program. Check out the tips below.
Nice work! You are converting members, but could be converting more of them – bolstering both enrollment and penetration. Check out the tips below to see how to convert more members.
Your team is asking your customers the right question, “are you a member of our loyalty program?” With those 6 simple words, your team is taking advantage of its opportunity to convert more guests to program members. The more members you have, the bigger the marketing lever your program becomes. Check out the articles below to learn more about how to get the most from your loyalty data.

what should I do next?

Check out some of these articles, briefs, ebooks and webinars!

Enrollment
Penetration
Conversions