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Paytronix acquires Open Dining  //  LEARN MORE

 
 

restaurant loyalty programs

More than 350 quick service restaurants and full service restaurants are using Paytronix loyalty programs to create highly valuable, long lasting customer relationships that drive increased AUV.

From reward programs and email marketing to data analytics and gift card programs, Paytronix gives restaurants the power to leverage customer behavior to deliver exceptional guest experiences and drive more sales.

  • “The Pizza Dough mobile app is the centerpiece of the CPK marketing program. The fact that 80% of our market is on the phone says a lot about where our audience is and where we need to be. We ID in store without cards, which includes member name and telephone number entered into the POS, or a guest can check in with the mobile app. So it’s all card-free.”

    ASHLEY CERAOLO, VICE PRESIDENT OF MARKETING
    CALIFORNIA PIZZA KITCHEN

     
     
  • Our loyalty program, My Panera, continues to be a significant competitive advantage. We now operate what we understand to be the largest loyalty program in the restaurant industry, with more than 22 million members and about 50% of company transactions occurring on My Panera cards. More importantly, My Panera allows us to profitably grow specific day parts, products, and channels, such as rapid pickup and delivery, by leveraging our database with microtargeting techniques to increase awareness and drive incremental transaction.

    DREW MADSEN, PRESIDENT
    EARNINGS CALL APRIL 27TH 2016

     
     
  • We chose Paytronix because they really stood out to us amongst their competitors in bringing not just expertise, but restaurant expertise. Our goal is to gain a better insight on our consumers down to the individual level so we can create behavior-based segments. Paytronix helps us do that.

    KEITH CANSECO, SENIOR MANAGER OF MARKETING
    CAPTAIN DS SEAFOOD KITCHEN

     
     
  • “We had to quickly find a new gift card processor. As large as we are, that was going to be a daunting task. We did a lot of diligence, and we kept coming back to Paytronix. We liked what they told us, and everything they preached to us, they’ve upheld.” 

    JEFF HOOD, FINANCIAL PROJECTS DIRECTOR
    ZAXBYS FRANCHISING LLC

     
     
  • "Before Paytronix, Peet’s was guessing at offers and had minimal insight into its loyalty program performance. With Paytronix, Peet’s tests and measures everything with control groups, and we talk with our team about how best to structure offers. We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior."

    LISA REGELMAN, DIRECTOR OF LOYALTY
    PEET'S COFFEE

     
     
Fast, Reliable Restaurant Technology

The technology that handles every transaction between your brand and your guests – both the point of sale and online ordering systems – is at the heart of your guests’ engagement with your brand. We’re invested in ensuring that our integrations deliver a reliable and rewarding real-time experience for every guest. With each purchase that your guests make, your brand quickly learns about their behavior and can leverage insights to win more visits and spending. 

All
Restaurant Solutions

You wear a million hats – we get that. Our solution set has helped restaurants solve some of their most critical marketing challenges. Here are a few you can relate to:

Relationship Marketing Relationship Marketing
Today’s guests seek relationships with their favorite brands. That’s where we come in.

Grow Guest Relationships
Retain Guest Relationships
Send Relevant Messages
Win Guests Back
Motivate Frequent Visits
Acquire New Guests
Recover Guest Relationships
Digitize a Birthday Program
Survey Guests
Segment Guests
Make Beer Tour Recommendations

You Guys Get Me
Traffic Building Traffic Building
We’re not a crystal ball, but we can help you conjure and predict future sales. Here’s how.

Create Promotions
Send Email Messages
Design a New Program
Motivate Day-Part Trial
Compel Menu Item Trial

You Guys Get Me
Mobile and Social Marketing Mobile and Social Marketing
All eyeballs are on smartphones. Be relevant and engage your guests where they spend oodles of time.

Reach Guests on Mobile Devices
Reward Guests for Referring Friends
Manage Community and Philanthropic Giving
Promote Local Events

You Guys Get Me
Employee Programs Employee Programs
Your servers can make or break your relationship with your guests. Treat them accordingly.

Reward Servers for Performance
Detect Server Theft
Automate an Employee Dining Program

You Guys Get Me
Extending Your Brand’s Reach Extending Your Brand’s Reach
You’ve thought of a million ways to get your brand in the hands of people around you. Let’s make it billions - bring it on.

Sell Physical and Virtual Gift Card
Establish a Concierge Program
Track Trade Programs

You Guys Get Me
Amplifying Your Corporate Voice Amplifying Your Corporate Voice
Data tells a fantastic story. We’ll help you get the ‘street cred’ you deserve.

Prepare for Franchisee and Board Meetings
Compare Results to Industry Benchmarks
Answer the Question, “Would these guest have come in anyway?”

You Guys Get Me
Making Informed Decisions Making Informed Decisions
Your gut instinct is great – but having the right data on hand makes for fewer sleepless nights.

Uncover Purchase Trends
Prune Menu Items
Test Offers
Test LTO Items

You Guys Get Me
Working with Your Finance Team Working with Your Finance Team
Accuracy counts in our business. For that your finance team will be eternally grateful.

Report Gift Card Liability
Track Gift Card Discounts
Report on Reward and Offer Liability

You Guys Get Me
Today’s guests seek relationships with their favorite brands. That’s where we come in.

Grow Guest Relationships
Retain Guest Relationships
Send Relevant Messages
Win Guests Back
Motivate Frequent Visits
Acquire New Guests
Recover Guest Relationships
Digitize a Birthday Program
Survey Guests
Segment Guests
Make Beer Tour Recommendations

You Guys Get Me
We’re not a crystal ball, but we can help you conjure and predict future sales. Here’s how.

Create Promotions
Send Email Messages
Design a New Program
Motivate Day-Part Trial
Compel Menu Item Trial

You Guys Get Me
All eyeballs are on smartphones. Be relevant and engage your guests where they spend oodles of time.

Reach Guests on Mobile Devices
Reward Guests for Referring Friends
Manage Community and Philanthropic Giving
Promote Local Events

You Guys Get Me
Your servers can make or break your relationship with your guests. Treat them accordingly.

Reward Servers for Performance
Detect Server Theft
Automate an Employee Dining Program

You Guys Get Me
You’ve thought of a million ways to get your brand in the hands of people around you. Let’s make it billions - bring it on.

Sell Physical and Virtual Gift Card
Establish a Concierge Program
Track Trade Programs

You Guys Get Me
Data tells a fantastic story. We’ll help you get the ‘street cred’ you deserve.

Prepare for Franchisee and Board Meetings
Compare Results to Industry Benchmarks
Answer the Question, “Would these guest have come in anyway?”

You Guys Get Me
Your gut instinct is great – but having the right data on hand makes for fewer sleepless nights.

Uncover Purchase Trends
Prune Menu Items
Test Offers
Test LTO Items

You Guys Get Me
Accuracy counts in our business. For that your finance team will be eternally grateful.

Report Gift Card Liability
Track Gift Card Discounts
Report on Reward and Offer Liability

You Guys Get Me
 

Everything we do, whether it’s continuously inventing new features or analyzing data to elicit actionable insight, is centered on the fundamental goal of creating loyal guest behavior.

 
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2019

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.