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Campaign Center How-To Guide

While the COVID-19 outbreak forces restaurants to shutter, owners, operators, and managers are scrambling to make changes on the fly; but recurring and scheduled email campaigns should not be overlooked. It’s important to continue communicating with guests, but in a way that emphasizes their health and safety 

For example, recurring or scheduled email campaigns that encourage guests to visit your physical location could confuse your guests or send them the wrong message.  

 To quickly delay these campaigns to a later date, simply follow the steps below:

1. From the campaign center, view any Scheduled or Recurring campaigns that are set to send in the coming weeks. Click on the campaign to edit.

Cancel campaign 1

2. After opening a campaign, click on the “Edit” tab at the top rightOn the following page, click “Next.

Cancel campaign 2

Cancel campaign 3

3. On the Campaign Workflow – Select Filter page, choose “Use Existing” to keep the maintain the campaign as it is.

Cancel campaign 4

4. Once you have reached the Campaign Workflow – Review Campaign page, you will be able to delay any scheduled campaign by choosing “Deferred Execution” under Execution Options.  

 Public health officials have not offered a projected end-date for the crisis, so consider your local restrictions when determining a deferment date. We suggest setting a reminder in your calendar for the day before so the deferred campaigns do not send before you’re ready.

Cancel campaign 5

5. For recurring campaigns, follow steps one through three. On the Campaign Workflow – Review Campaign page, select “N/A” on the drop-down menu under “Recurring Schedule.” Note that this will stop all recurring emails in this campaign and move the campaign to the “Drafts” folder. You can re-enable the campaign at any time by selecting the original schedule from the drop-down menu.Cancel campaign 6

The pandemic has ushered in a new and uncertain time, but it’s critical to maintain open lines of communication between your brand and your customers, both to assure them that you are taking necessary precautions and to inform them of the ways they can still interact with your brand with services like online ordering and delivery.  

For a list of ideas to use in crafting a COVID-19 update campaign, read about the three key messages restaurants are sharing right now.  

 

 

 

 
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