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Paytronix Rewards Platform selected by TravelCenters of America

Segmentation tools, access to data and technical expertise win competitive review process for seasoned provider

Newton, MA — October 16, 2017 — Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, has become the loyalty and guest engagement platform for TravelCenters of America LLC's Minit Mart stores and an array of branded restaurants. Paytronix expects that the platform will strengthen customers relationships by delivering highly targeted, relevant and timely offers, earned rewards, and messages.

The Paytronix Platform for TravelCenters is expected to include:

Flexible Program Design - A rules-based engine enables multiple program designs, the flexibility to handle modern program requirements, and the scalability to evolve over time.

Data Access - Via an easy-to-navigate, self-service interface, users can interact with data visualizations and drill down to the individual member level to act on insights. Teams make informed decisions and are more agile when access to data  is present.

Segmentation & Targeting - Leveraging the platform's campaign center, marketing teams are empowered to segment and target customer populations with relevant offers to compel more visits. Filters segment out those members who are likely to visit anyway, avoiding discounting or cannibalization of full-priced visits; thereby increasing the profitablity of each promotion.

Technical Expertise - The proven ability to incorporate Paytronix into its complex technical ecosystem. The level of point of sale and other systems integration experience Paytronix brings to the table is unique in the industry.

"TravelCenters of America put Paytronix through a rigorous and thought-provoking review process that helped us truly dial into its biggest challenges and objectives," said Michelle Tempesta, Head of Product Management at Paytronix. "We will be teaming up with them to roll out a program that delivers on this industry's promise: customer convenience."

 
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2019

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs, the Paytronix Gift Card Sales Report analyzed more than 190 restaurant brands and 550 stored value program data.