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Waltham, MA April 20, 2011
Papa Gino's, Paytronix, and Open-i Media to Present at the NRA Show 2011

Papa Gino's, Paytronix, and Openi Media to present Tue., May 14 at 10 a.m. on the Tech Pavilion stage. Or, visit Paytronix at booth 5553 for the full story.

Restaurant loyalty technology expert, Paytronix, partners with its client Papa Gino’s / D’Angelo and Open-i Media to present at this year’s National Restaurant Association Show (NRA Show 2011 – http://show.restaurant.org).

John Eagles, Papa Gino’s / D’Angelo’s director of program management office, will share his story about how the Papa Gino’s team launched the dual concepts’ Rewards program in December of 2009. “After more than a year under our belts, we see that the program has resulted in a 35% increase in member visits,” said Eagles.

In the presentation, Eagles will demonstrate how Papa Gino’s changed from employing “hope-based planning to data-based planning.” He said, “Our Rewards program took us out of the guessing game and put us in the fact-based game. And, there’s no going back. We know about every offer we send and how effective those offers will be. That eliminates the guessing. We know we’re turning the correct dials.”

The 370 unit, New-England based pizza and sandwich chain will be on the Technology Pavilion stage along with its technology partner, Paytronix, and its consumer marketing consultant, Open-i to present: “The Secret Sauce Behind Identifying Papa Gino’s / D’Angelo’s Most Profitable Guests” in Chicago at the 2011 NRA Show.

The trio, John Eagles, Andrew Robbins, Paytronix President, and Dana Story, Open-i Media Consultant, have prepared an intriguing exploration of the impact the Papa Gino’s Rewards program has had on the chain’s sales that will make all restaurateurs wonder why they haven’t launched their own loyalty program.

ABOUT PAPA GINO'S / D'ANGELO
Based in Dedham, Massachusetts, Papa Gino’s, Inc. is the parent company of Papa Gino’s and D’Angelo Grilled Sandwiches. Papa Gino’s, Inc. operates more than 370 company-owned and franchised Papa Gino’s, D’Angelo and dual-location restaurants and employs more than 5,000 people. Both D’Angelo and Papa Gino’s are committed to providing high-quality products, attentive service, clean, convenient, attractive restaurants, and a premium value experience for every guest. For more information about Papa Gino’s, Inc. and its brands, please visit http://www.papaginos.com.

ABOUT PAYTRONIX
Paytronix () is a leading provider of loyalty, gift, comp, and email solutions to restaurants. Its unique platform is the most versatile in the industry, enabling its clients to drive measureable revenue increases. With its innovative software design and its integrations with widely used restaurant POS and online ordering systems, Paytronix empowers its clients to build unique, brand‐enhancing programs.

ABOUT OPEN-I MEDIA
Open-i Media (http://www.openi.com) is a relationship marketing solutions provider dedicated to helping clients increase profits through the acquisition, analysis and application of customer information. Our strategic and technical solutions are designed to attract valuable customers and engage them in relevant dialogue that affects immediate purchase behavior and establishes long-term loyalty.

Contact:
Michelle Tempesta
Paytronix
617-871-2330

 
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