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Boston Pizza Selects Paytronix for MyBP Loyalty Program

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Boston Pizza, Canada’s largest casual dining restaurant chain, has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program. Boston Pizza selected Paytronix because of its deep expertise in casual dining, proven integration with both the POSitouch point of sale system and the ONOSYS online ordering system.

Targeting the 40 million guests who visit its 350 restaurants each year, the Boston Pizza MyBP Program focuses on food, service, the restaurant experience and connection to the community. Deployed on the core Paytronix loyalty, gift, comp and email platform, MyBP also includes the Paytronix REST integration, which enables it to incorporate mobile apps and social media experiences into its loyalty program. 

Paytronix helps the Boston Pizza MyBP Program to:

Drive enrollment – Via email promotions to the 600,000 members of its previous email club, Boston Pizza was able to transition these guests into the new program. 

Personalize and improve the experience -- With Paytronix capturing more guest data, Boston Pizza can personalize the guest experience and build relationship-based loyalty. Over time, they’ll leverage guest visibility, insights and communications to create better guest experiences.

Measure guest lifetime value – A unique guest identifier for each transaction captures metrics on reach, spend, and value of each loyalty program member.

“Paytronix is a big part of Boson Pizza’s initiative to rebuild and refocus its loyalty program around food service and the customer experience,” said Alexander Green, vice president of marketing, Boston Pizza. “With its proven POSitouch integration, mobile and messaging capabilities, Paytronix helps us get a single view of the guest across all touch points and then link that to both online and in-restaurant transactions.”

“Boston Pizza’s selection of Paytronix as the engine for its MyBP infrastructure is a great endorsement of our strong technical foundation, proven POS integration and significant mobile and messaging capabilities,” said Saad Khalid, Product Manager of Paytronix. “Paytronix is enabling Boston Pizza to create a better guest experience that, in turn, reinforces its position as Canada’s leading casual dining restaurant chain.”

 
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