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Paytronix to Present “Using Data to Drive Trips” at Outlook Leadership Conference

NEWTON, Mass., August 20, 2018 -- Paytronix Systems, Inc., the industry’s fastest innovator and most widely adopted customer experience platform, today announced that Jeff Hoover will present on guest engagement and customer experience trends this week at the Outlook Leadership Conference. Jeff is the data insights strategist for convenience store brands at Paytronix, and will share how today’s leading brands are leveraging data-driven mobile, loyalty and guest engagement technologies to drive more visits.


What:      How C-Stores Are Using Data to Get Pump-to-store Traffic, And other Transaction-driving Tips

When:     10:00 a.m., Tuesday, August 21, 2018

Where:    Outlook Leadership Conference, Rancho Palos Verdes, CA


In today’s cluttered marketing landscape, marketers need a way to connect with their customers in a more targeted and personalized manner. The key to unlocking this potential is data. Data provides insights into customers so that a brand can reach individuals to compel incremental visits. 

“We’ll explore how to use customer data to improve campaign performance, send more meaningful and behavior-changing targeted messages, and nurture customers into loyal, frequent visitors,” said Jeff Hoover, strategist at Paytronix. “Attendees will learn how to capture data at every customer touchpoint, from the POS system to mobile apps, and then use it in ways that motivate guests to drive more incremental trips.”

Jeff Hoover is a strategist for convenience store brands at Paytronix. He’s an experienced marketing professional with a multi-faceted background working on both the brand and agency side, including brand management at Kimberly-Clark, Scotts Miracle-Gro and Wendy’s. He’s helped brands to drive profitable growth and connect them more closely with their customers via digital engagement programs, promotions and loyalty. Hoover has a strong track record of success helping brands create growth-driving offer and messaging strategies and implementing digital marketing and data acquisition initiatives that fuel deeper, personalized relationships with between brands and customers.

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