Press Releases 2018

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Captain D’s Triples Loyalty Registrations with Instant Text-to-JoinSM Enrollment Feature

Newton, MA – May 14, 2018 – Paytronix Systems, Inc. today announced that Captain D’s is the winner of its 2018 Paytronix Loyaltees Award for Early Adoption. The seafood restaurant brand more than tripled its registration rates with an innovative new Text-to-JoinSM program that simplifies guest registration.

Read the full story on Captain D’sEarly Adopter recognition, “Captain D’s Increases Registrations with new Program Enrollment Feature: Text to Join

Stop by Paytronix Booth 6070 at NRA 2018 to learn more about Captain D’s and Text-to-Join, the Paytronix branded mobile app, or to see a demonstration of Apple Pay with Loyalty ID.                                                 

Captain D’s has been rolling out its D’s Club loyalty program to company stores in 22 states with the aim of full system roll-out. The brand had seen great results from an initial loyalty program pilot, which rewarded guests with special coupons and exclusive offers.  Yet Captain D’s realized success for the nationwide launch required an easier way for guests to join the program, and for store managers to train new employees on the loyalty program.

Paytronix built a powerful new “SMS Text-Back” feature, which enables Captain D’s cashiers to simply request a mobile phone number from guests, who then receive an immediate text asking for their email address. Paytronix automatically attaches the phone and email to the new guests’ loyalty account, while the guest enjoys being able to immediately begin earning rewards.

“Paytronix got it up and running quickly, so now our guests receive the text immediately after agreeing to sign up for the loyalty program. This is perhaps one of the most “frictionless” sign-ups in the industry said Bob Kraut, Chief Marketing Officer at Captain D’s. “The new text-back feature drove a boost in Captain D’s enrollment by making it easier to register and put Loyalty front and center as we launched the new program.”

After just six weeks with the text-back program, Captain D’s grew its registration rate by 300% percent.

“The Captain D’s VIP Rewards program also gives our restaurant employees a reason to engage and talk with guests on a weekly basis, so it’s creating better interaction with guests and a stronger customer experience,” added Kraut.

“Congratulations to the Captain D’s team! Captain D’s is an amazing brand. The quick-service chain has reinvented itself and is now using technology to enhance the brand experience,” said Michelle Tempesta, Head of Product for Paytronix Systems, Inc. “We are proud to be contributing to the brand’s growth with innovations like text-back that enable Captain D’s to boost revenue through guest engagement.”

The Paytronix Loyaltees is an annual awards program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences. Captain D’s is the 2018 “Early Adopter” winner, recognizing forward-thinking brands that are seeing results by leading the pack in new technology adoption.

About Captain D’s

Headquartered in Nashville, Tenn., Captain D's has 535 restaurants in 22 states. Captain D's is the nation's leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D's has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 48 years. Captain D's serves a wide variety of seafood that includes freshly prepared entrees and the company's signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D's favorite. For more information, please visit

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