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Press Releases 2018

Paytronix Rewards Platform selected by TravelCenters of America

Newton, MA October 16, 2017 — Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, has become the loyalty and guest engagement platform for TravelCenters of America LLC's Minit Mart stores and an array of branded restaurants. Paytronix expects that the platform will strengthen customers relationships by delivering highly targeted, relevant and timely offers, earned rewards, and messages.

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Paytronix Announces Call for Nominations for Fourth-Annual Loyaltees Awards

Newton, MA – January 16, 2018 – Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, today announced that nominations have opened for the 2018 Paytronix Loyaltees Awards. The annual awards program identifies and spotlights the successes of customers leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

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Paytronix Systems, Inc. to Accelerate Growth with $65 Million Investment from Great Hill Partners

Newton, MA—January 22, 2018—Paytronix Systems, Inc., an innovator in loyalty, rewards, gift, mobile applications, and guest engagement analytics software, has received a $65 million growth equity investment from Great Hill Partners, a leading Boston-based private equity firm focused on investments in high-growth mid-market companies. Founded in 2001 by Andrew Robbins and Matt d’Arbeloff, Paytronix has become the CXM industry leader, serving more than 330 customers and 16,000 store locations generating $18 billion in guest spend. Great Hill’s investment represents the first institutional capital in Paytronix, which has been a high-growth, profitable business for the past 10 years.

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New Paytronix Head of Global Sales Eric Israel Adds Eddie Ayala and Carl Gern to Team

Newton, MA – February 5, 2018 – Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced new additions to its sales organization. Eric Israel has been appointed head of global sales, Carl Gern has been named head of global partner sales, and Eddie Ayala is returning to the company as West Coast sales representative for Paytronix.

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HuHot Draws ‘Least Likely’ Visitors into Restaurants with Paytronix Predictive Scoring

Newton, MA—February 15, 2018—Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced that HuHot Mongolian Grill has deployed Paytronix scoring to motivate its most unlikely visitors to come in and purchase meals. HuHot is leveraging the Paytronix predictive scoring capability to increase incremental revenue by sending loyalty and promotional offers to only customers who would not otherwise visit without the campaign offer.

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Express Mart Turns to Paytronix Loyalty with launch of 'Around the Clock Rewards'

Newton, MA— March 6, 2018— Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced that Petr-All Petroleum Consulting Corp. has launched a Paytronix-powered loyalty program for its Express Mart Convenience Stores. The new Around the Clock Rewards program went live in February with a roll-out to all 77 corporate-owned stores.

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Paytronix App Upgrades Give Brands More Control Over Mobile Experience

Newton, MA – April 9, 2018 – Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced the next version of its branded mobile app with native online ordering, a self-service content management system and a new UI/UX. The new and improved features are designed to give brands more control over their mobile experience and to get their mobile apps up and running quickly and cost effectively.

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Bruster’s Real Ice Cream Franchise Rolls Out Paytronix-Powered Loyalty Program and App

Newton, MA –May 7, 2018 – Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, and Bruster’s Real Ice Cream, with growing legions of fans nationwide, announces the launch of Bruster’s new Sweet Rewards customer loyalty program, across most of its 200 franchised shops in 20 states.

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Captain D’s Triples Loyalty Registrations with Instant Text-to-JoinSM Enrollment Feature

Newton, MA – May 14, 2018 – Paytronix Systems, Inc. today announced that Captain D’s is the winner of its 2018 Paytronix Loyaltees Award for Early Adoption. The seafood restaurant brand more than tripled its registration rates with an innovative new Text-to-JoinSM program that simplifies guest registration.

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Paytronix First to Bring Apple Payment with NFC Loyalty ID to Restaurants

Newton, MA—February 20, 2018—Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced the Apple Pay with Loyalty ID for restaurants is live in the first two fast-casual restaurant locations. The deep integration of Apple Pay with the Paytronix Platform enables marketers to create a convenient guest experience with easy, secure and private mobile payments that also pass along loyalty identification with an NFC tap. 

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Peet’s Coffee Brews Up 350% Increase in Members with Relaunch of Peetnik Rewards on Paytronix Platform

Newton, MA – May 23, 2018 – Paytronix Systems, Inc., guest experience software for restaurant marketers, today announced that Peet’s Coffee has won the 2018 Paytronix Loyaltee Award for Best Loyalty Restaurant Launch. The Peetnik rewards program grew 350% in just 6 months after the Emeryville, CA-based company relaunched on the Paytronix platform across Peet’s 240+ coffeebar locations.


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Paytronix Data Insights Deepens Bench As Restaurant Industry Veterans Join Team

Allen Cerasani, Leslie Wilson-Lopez and Jesse Marshall bring more than 40 years of restaurant marketing experience

Newton, MA – June 5, 2018 – Paytronix Systems, Inc., an innovator in tools that drive transactions, today announced that new strategists have joined the Paytronix Data Insights team: Allen Cerasani and Leslie Wilson-Lopez. They join strategist and fellow restaurant alum Jesse Marshall. All three come to Paytronix from national brands where they delivered results through marketing strategy and tactics.

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Kahala Brands Boosts The Counter’s Average Ticket by $5 with Paytronix-Powered Promo

Paytronix Loyaltees Award Winner for Marketing Innovation creates ‘Big Game’ campaign that leverages survey, A/B test, and target-and-control features to impact franchisee businesses

Newton, MA – June 7, 2018 – Paytronix Systems, Inc., the real-time guest experience platform, today announced that Kahala Brands has won the 2018 Paytronix Loyaltees Award for Marketing Innovation. The Kahala Brands marketing team deployed the Paytronix survey and target-and-control features in a “Big Game” campaign that demonstrated how effective The Counter’s Counter Points loyalty program can be in driving franchisee businesses.

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Paytronix Announces ‘Change the Game’ as Theme for this Year’s Annual User Conference, PXUX 2018

Newton, MA – June 27, 2018 – Paytronix Systems, Inc., the leading guest engagement platform, today announced the theme for its fourth annual Paytronix User Experience meeting, PXUX 2018, “Change the Game,” which will take place September 12-13, 2018 at the Hotel Commonwealth in Boston. The interactive conference features two days of high-impact programs focused on brand growth.

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Paytronix Research Reveals One to One Win-Back Campaigns Drive the Most Traffic

Newton, MA—July 30, 2018— Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and outlines key strategies for getting these guests back to drive incremental revenue.

Read the Paytronix Research Brief:

Three Things to Know to Win Back Lapsed Guests

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Paytronix Announces Speakers for ‘Change the Game’ PXUX 2018 User Conference

ZenMango President Arjun Sen to keynote interactive conference; users collaborate sharing design, execution, and results of high-impact loyalty marketing

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Yesway Drives 45.2% of Its Loyalty Members from Pump to Store with Paytronix

NEWTON, Mass., August 13, 2018 -- Paytronix Systems, Inc., the industry’s fastest innovator and most widely adopted customer experience platform, today announced that Yesway has won the 2018 Paytronix Loyaltee Award for Best Convenience Store Loyalty Launch. The Yesway Rewards program helps this innovative brand generate a unique experience that engages customers and motivates them to visit its stores and pumps more frequently.

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Paytronix to Present “Using Data to Drive Trips” at Outlook Leadership Conference

Seasoned c-store vet, Jeff Hoover shares proven data-driven strategies
that increase visits for convenience stores

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Jerry Cressman Named CFO at Paytronix Systems, Inc

Payments systems veteran brings industry expertise to fast-growing customer experience management company

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Chicken Express Selects Paytronix Platform to Bolster Gift Card Sales Across Chain

Quick-serve restaurant group to build on flexible Paytronix platform as foundation for customer experience strategy

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Garbanzo Mediterranean Fresh Deploys New Paytronix Branded Apps with Native Online Ordering

Fully integrated loyalty and ordering systems create frictionless digital customer experience

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NOCO Partners with Paytronix for Relaunch of Loyalty Program

NOCO Friends & Family Program Refreshed with New Technology to Drive Visits

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Maverik Shifts Adventure Club into High Gear with Paytronix

Machine-based, one-to-one marketing to accelerate member visits and brand growth

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Paytronix Delivers 3X Profitability Lift with New Messaging Tools

Thorntons Refreshing Rewards program sees 3X lift in campaign profitability with new click-to-load feature

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Paytronix Finds Third-Party Retail Channel Delivers Biggest Impact to Overall Restaurant Gift Card Sales

Inaugural Gift Card Sales Report examines 190 restaurant brands, identifying strategies for optimizing channel sales, card value, and redemption

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Are You Keeping Your Loyal Guests Active?
Download your copy today.

How well is your brand keeping your most loyal guests engaged? This data brief focuses on measuring member activity and provides benchmarks for monthly active users so you can determine how your brand is performing against industry standards. You’ll learn more about determining your loyalty program's impact, evaluating the effectiveness of program, and tips for improving activity with a few key strategies.