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Garbanzo Mediterranean Fresh Integrates Paytronix Rewards and OLO Online Ordering Platforms

Streamlined digital experience encourages guest spend while brand benefits from ability to segment customers and analyze behavior with every campaign

Newton, MASeptember 6, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Garbanzo Mediterranean Fresh has succesfuly integrated its Paytronix-powered V.I.B. Rewards Club with the OLO online order platform for a seamless customer experience. With close to 10 percent of its customers using online ordering and 28 percent enrolled in the V.I.B. Rewards Club, Garbanzo Mediterranean Fresh opted to consolidate customer transactions from both systems into a single, easily accessible platform. 

Garbanzo can identify customers and transactions within the online ordering transaction then leverage that information via the Paytronix Real Time Guest Engagement Platform to bolster visits and spending with real-time rules, offers and messages. The connection between the two platforms creates a valuable CRM environment from which Garbanzo can leverage guest behavior data to predict future behavior, strengthen guest relationships, and ultimately deliver a greater impact to the chain. Garbanzo customers who choose to order online automatically accrue points to their rewards program.

"Garbanzo Mediterranean Fresh wants its customers to have the same experience - shop, click and buy - whether they are on the website or the mobile app," said James Park, CEO, Garbanzo Mediterranean Fresh. "By tightly integrating our OLO online ordering system with the Paytronix Rewards platform, we are assured that our customers have a seamless experience every time they interact with us."

"Instead of causing a friction point in the guest experience with two separate loyalty and online ordering processes, Garbanzo Mediterranean Fresh has leveraged the single sign-on capability to make it easy for its guests to order, earn, and redeem," said Michelle Tempesta, head of product, Paytronix Systems, Inc. "As a result, Garbanzo guests experience a rich, intuitive digital experience while the brand is able to leverage the Paytronix platform to motivate additional visits."

Headquartered in Denver, CO., Garbanzo Mediterranean Fresh has 25 locations and is adding more each year. Garbanzo Mediterranean Fresh serves its guests authentic, healthy, no-fuss Mediterranean foods. The chain's V.I.B. (very important bean) Rewards Club is built on the Paytronix Rewards Platform.

Annual Loyalty Report: 2021
Loyalty programs shone through as one of the key survival tools

The first annual Paytronix Loyalty Report examines trends across the loyalty landscape in both restaurants and convenience stores throughout 2020