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Anthony’s Coal Fired Pizza Deploys Paytronix-Powered Rewards and Gift Card Programs

Easy-to-use, points-based program encourages guests to visit and spend more

Newton, MAApril 10, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that Anthony’s Coal Fired Pizza has deployed its new Paytronix-powered Coal Fired Club Rewards and Gift Card programs to more than 60 restaurants. The new user-friendly rewards program enables guests to accumulate points with every purchase and earn bigger and better rewards. 

By rewarding guests for eating the food they love with perks, such as a complimentary personal pizza when a guest registers, the new points-based Coal Fired Club Rewards program lets Anthony’s surprise and delight its most loyal customers.  At the same time, it enables the restaurant brand to accumulate and analyze guest behavior, tailor specific offers to guests based on their likes and spending habits, and increase guest attendance and sales.

Overall, Anthony’s Coal Fired Pizza expects its new loyalty program to deliver:

Greater Customer Satisfaction – By making guests feel special, welcomed and appreciated, the new loyalty program helps elevate Anthony’s brand while also providing an excellent experience from the time the guest walks in to the time they walk out.

Getting the Entire Team Onboard – To ensure that everyone, at every level, is aligned and knows how to successfully execute the loyalty program, Anthony’s trained each of its operations groups: corporate, regionals, general managers and managers. The comprehensive training program ensures that every member of the Anthony’s Coal Fired Pizza team understands its potential to increase guest frequency.

“Anthony’s Coal Fired Pizza selected Paytronix because it is the leading provider of restaurant loyalty programs and provides a turnkey experience for our guests,” said Anthony Bruno, Founder and CEO of Anthony’s Coal Fired Pizza. “Our operations team is excited to introduce the new Coal Fired Club program to our guests, and our marketing group is eager to leverage the program to increase sales.”

“With Paytronix’s breadth of member acquisition tools, POS functions, and guest engagement technology, Anthony’s Coal Fired Pizza has positioned itself well to attain its ‘every guest a member’ goal,” said Andrew Robbins, president, Paytronix Systems, Inc. “Paytronix is excited to help Anthony’s Coal Fired Pizza roll out a new rewards program that will enable the brand to get closer to its customers and continue to grow its business.”

About Anthony’s Coal Fired Pizza

Anthony’s Coal Fired Pizza has been lauded by fans and media for its great food and service. In 2016, Anthony’s was chosen Best Pizza and Best Wings for the third consecutive year in the Sun Sentinel/ Best of South Florida readers’ poll. The brand also was twice recognized in the survey for Best Meatballs.

Anthony’s was declared “The Best Pizza Chain in America” by USA Today’s Great American Bites and has been chosen Best Pizza by the Miami Herald,, Palm Beach Post and WFLA’s iHeart Tampa Bay. The brand was featured in the New York Times and has received rave reviews from Newsday. Anthony’s food and service continually are ranked “very good to excellent” by Zagat Survey, the distinguished dining and entertainment ratings guide, and is voted “Top Pizza” and “Most Popular” in Zagat’s America’s Top Restaurants edition.

Anthony’s Coal Fired Pizza has more than 60 locations throughout Florida and the Northeast. For more information, visit Or follow Anthony’s on Twitter @AnthonysCFPizza, on Instagram at anthonyscoalfiredpizza and on Facebook at  

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